ABOUT OUR FIRM

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Making decisions about the future can be challenging. Life is full of meaning, adventure, and joy — but also complexity and change. When it comes to achieving financial security, it’s essential to work with a team you can trust, one that understands your goals and helps you navigate life’s transitions with clarity and confidence.

At Rocco Insurance and Financial Group, we take pride in helping individuals, families, and business owners define and achieve their financial goals. Whether you’re planning for retirement, protecting your loved ones, funding education, or building a legacy, our advisors craft personalized strategies designed to fit your unique needs and aspirations.

For more than 60 years, we’ve served generations of families with integrity, reliability, and personalized care. These values were established by our founder, John J. Rocco, CLU®, MSFS, whose wisdom and dedication shaped the foundation of our firm. Though John has passed, his vision continues to guide everything we do.

Today, the firm is proudly led by John S. Rocco, CLU®, ChFC®, alongside John L. Howard Jr., CLTC, RICP, and Christina O’Connell, FSCP®. Together, they are committed to carrying forward John’s legacy—combining experience, compassion, and innovation to help clients build confident financial futures.

At Rocco Insurance and Financial Group, our story is one of continuity and care—past, present, and future. We remain dedicated to earning your trust, understanding your goals, and being there for you and your family for generations to come.

For more than 60 years, we have put our clients first and have continuously served generations of families with quality service, integrity and reliability. Believing that trust together with great client service are the foundation of our long-term relationships, our team is able to guide you now and for future generations. We take time to understand the dynamics of your family, your business and your long-term goals.

Our founder and lead agent, John J. Rocco, hand-picked our team of experienced experts. With an inherent quest for continuity, John J. Rocco recruited not only one dedicated, passionate and accomplished professional named John, but two. This trilogy of expertise – John J. Rocco, John S. Rocco and John L. Howard Jr. – represent the highest-quality expertise, hands-on customer service and continuous innovation that served our clients for decades.