We honor the life and legacy of John J. Rocco, founder of our firm, a devoted advisor, leader, and friend.
A Lifelong Calling
John signed his New York Life contract at just 22, beginning a career that spanned over 60 years. Known for his personable, hands-on service, he built lasting relationships and guided generations with integrity and care.
Leadership and Service
Throughout his career, John earned the Chartered Life Underwriter designation, became a Life and Qualifying Member of the Million Dollar Round Table, and completed his MSFS at the American College at age 63. He shared his expertise through leadership roles with NAIFA, the Boston Life Underwriters, the Association of Advanced Life Underwriters, and as a trustee emeritus of the American College Foundation Board.
A Man of Passion
An avid yachtsman, John navigated life with the same clarity and spirit he brought to the sea. He balanced professional excellence with family, community, and a deep love of adventure.
His Enduring Legacy
John’s vision lives on through the firm he founded, now carried forward with dedication by his cousin John S. Rocco, CLU®, ChFC®. His wisdom, integrity, and spirit of service will continue to inspire all who had the privilege of knowing him.
Although John J. Rocco, CLU®, MSFS has passed, his vision and values remain at the heart of the firm he founded. Today, the firm continues under the leadership of his cousin John S. Rocco, CLU®, ChFC®, alongside partners John L. Howard Jr., CLTC, RICP and Christina O’Connell, FSCP® . Together, they carry forward John’s legacy of integrity, service, and commitment to lasting relationships.